December 29, 2010

Marketing : Politics,,

Hair shampoo, from all kind of brands, no matter how to seems different they are, the main ingredients are always the same.. The differences is, if there is any, are very small, far from significant. So what can make us pick brand A rather than Brand B in the supermarket?? The answer is very simple: their marketing strategies.. The packaging of the products, the TV commercial that we've seen, the discount that they offer, the celebrities that they endorse, etc. Maybe we're rarely realize this, but the proof is clear. only very few people have an objective choice, who really see the composition of the products and if it is really fits to what they need.

Small things for shampoo, cos if we choose the wrong products, we can easily change. but how if that marketing strategies is also applied in politics, in democracy??
How if candidates are markets themselves with nice TV commercials, good looks, "discounts", and using celebrities to endorse them..? Most common people are naif in politics, only minorities who really have deep knowledge and cares about it. The marketing strategies that the candidates use, are very likely can effect the voters. So, what is "democracy" then, if people did not choose the leader that can represent their visions, but only choose the one with the "nice commercials" and "discounts"?
Or is it already happened??

October 13, 2010

Art is Emotions,,,

Art is abstract, could only be feel and sense.. Immaterial and unexplained, but by emotion. Emotions is in mind, but it's somewhere else deeper. Good art touches visual or phonetic perception, but great art penetrates deeper trough emotions...

Good writer tells stories, Great writer creates ambience and atmosphere..
Seno Gumira writes afternoon and and sunset

Good singer follows tones and pitch, Great singer express feelings..
Chris Carraba sings deception and sentiment

Good painter create composition, Great painter create sensations...
Van Gogh paints starry night

Good movies captures moments, Great movies captures senses..
Fight Club images dissatisfactions and expectation

October 11, 2010

So Long, So Long,,,


She is summer,
curly hair, happy and excited face that hides deep and meaningful thought.. Like walks down under the afternoon sun

She is monsoon,
shiny skin and dark hair, casual talks and flows free, logic that blankets emotion.. Like Sunday morning ride with soft music

She is winter,
sweet smile, soft posture and low profile that covers determined vision.. Like an evening in the sidewalks

She is the desert,
fragile and following, but hides toughness under the flowing sands.. Like bicycling in an empty city streets